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December 4, 2005

Bold advances in audience development!

Kudos to the Royal Ballet of Flanders for targeting the most fruitful new audience for ballet: people who don't like it!

Does the Royal Ballet of Flanders only perform classical ballets?
No! We perform contemporary works as well as the classics. We want to present a range of styles which appeal to as wide an audience as possible.

What I really like is that No! to start. Maybe you could sex that baby up with "God forbid!" or "Ugh!!!!" instead.

Let's try another version of this:

Do the Mets only play baseball?
Gentle potential sportsgoer, No! Ptah! Icky icky oobly oo! We do lots of other things like fire-baton twirling and motocross as well. To present a range of styles which appeal to as wide an audience as possible, we also play football and hockey as well. Let's face it, sports is sports. They're all the same. We know you don't like baseball anyway. We don't either. We never have. Really. We know we can't get you to actually like baseball. We're not even going to try. The truth is, we're kind of ashamed we do it in the first place. Our mothers forced us before we knew better. We wish we were taller, then we could play basketball. We just do baseball because of those stupid folks who like it and for the subsidy.

The Royal Ballet of Flanders. We just call it a ballet company™.

Posted by Leigh Witchel at December 4, 2005 12:56 PM

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oh, owie. Biting satire.

Posted by: Grace at December 5, 2005 10:47 PM

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